Soft Drink Survey
The Usage & Attitude Soft Drink survey reconstructs the consumer behaviours and the competitive context of the Soft Drink market segment, that is the category of water-based and flavoured soft drinks, the fruit drinks, tea-based beverages, as well as the isotonic/sports drinks and the so-called energy drinks.
The aim of the research is to take stock of the consumers during all seasons, which are the consumption and purchase patterns of these products and which attitudes drive their choices.
The main indicators measured during the survey are: – Brand Awareness and the advertising recall;
the Consumption Funnel; Assessment of the overall performance of the most purchased brand; purchase drivers; brand image and so on.
The aim of the research is to take stock of the consumers during all seasons, which are the consumption and purchase patterns of these products and which attitudes drive their choices.
The main indicators measured during the survey are: – Brand Awareness and the advertising recall;
the Consumption Funnel; Assessment of the overall performance of the most purchased brand; purchase drivers; brand image and so on.
