Measuring citizen satisfaction is a valuable tool for civic engagement. Public administrations can leverage this tool to quickly and tangibly improve the quality of the services they provide. This approach aligns with the new ‘societing’ paradigm, which promotes the co-creation of value through participatory engagement.
Yoodata’s citizen satisfaction research product is based on sample surveys conducted among residents of the relevant territories and institutions, following rigorous data collection standards and providing benchmarks for comparative evaluation. These surveys not only measure satisfaction but also identify areas for improvement, enabling institutions to adapt their services to the real needs of the population.
We have helped municipalities across various Italian regions achieve excellence—with satisfaction and trust levels exceeding 90%!

The customer experience in public services is a key moment of interaction between users and service providers. It is essential for any organization or institution to understand which aspects of their services are perceived positively by citizens and which require improvement.
A detailed analysis of the service delivery process, along with physical and digital touchpoints, allows for a quantifiable measurement of citizen-consumer satisfaction. This process helps identify weaknesses and critical issues in service provision, enabling targeted interventions to enhance overall satisfaction.
We have supported municipalities and utility companies in optimizing user satisfaction, for example, by designing the most effective waste separation and recycling programs.

The global health crisis has highlighted the vulnerabilities of the most at-risk segments of the population, particularly adolescents. Yoodata has developed tools to identify, quantify, and understand social distress, contributing to the creation of effective preventive strategies.
These tools range from drafting guidelines for public and private sector professionals to specialized training aimed at addressing emerging challenges. Actively listening to the needs of the most fragile groups is essential to providing adequate support before distressing situations become critical.
We have helped leading foundations and hospital institutions achieve excellence in supporting those in need.

Italy continues to record unprecedented levels of tourist arrivals, both domestic and international, but the distribution of these flows is not uniform across the territory.
To address this challenge, Yoodata provides advanced research tools for local administrations, helping them enhance their area's attractiveness, build a strong territorial brand, optimize the tourist experience, communicate effectively, and develop and differentiate tourism products and target audiences.
We have supported cities and regions in attracting more tourists; a notable case study is the repositioning and relaunch of a small historic town in Veneto that was previously off the tourist radar.

Destination branding is essential in modern place marketing, as it defines a location’s unique and distinctive identity. A well-developed brand transforms generically perceived areas into attractive tourist destinations.
The proprietary Brandfulness model enables the identification of a destination brand’s distinctive features, enhances these attributes, and communicates them effectively.

The growing complexity in the governance of large public and private companies requires listening tools to align stakeholders on common themes and objectives.
Yoodata’s materiality analysis supports organizations on their path toward sustainable development, facilitating convergence toward ESG targets and effective strategies.
For what purpose? To determine the optimal asset allocation within CSR and ESG policies, ensuring consensus among various stakeholders—customers, investors, public opinion, suppliers, social partners, and the media.